Our Mission
Waking Up to the Crisis
A large portion of the public is tragically unaware of the dire situation our wildlife is in. Human changes to natural environments have increased extinction rates anywhere from 100 to 1000 times more than what should be natural. We’ve lost a staggering 60% of species in just the past 40 years. And it isn't just the iconic tigers, rhinos, and whales that are in danger. Countless other species that are either already gone or close to it aren't as commonly known. The problem is worse than it first appears. We are facing a devastating change in our world.
Our Action and Inspiration
When we realized the extent of the issue, we knew we had to help in some way. The implications of humanity failing our planet and letting this widespread extinction event continue were almost too horrible to picture. But what can be done? To truly help the situation, awareness needed to be raised about these amazing animals. People need to know them to care about, respect, and protect them. That’s why our products feature many of these endangered species.
Our Commitment to Sustainability
We’ve always designed our products with sustainability in mind. We use safe metals, employ power-saving techniques with our machinery, and utilize minimal packaging to keep our carbon footprint low. But even with all these efforts, we still felt like we could do more.